Following the release of the promotional image on X that you can view below, fans started to pick up on small details such as one person holding a flag with a four-finger hand (usually a telling sign of AI presence), as well as creepy cloned faces of a woman that can be found multiple times in the crowd.

People in the poster appear to be missing fingers or legs - common hallmarks of Gen-AI models - but the studio says that's not the case.

Despite speculation on social media, Marvel did not use AI to create a new poster for The Fantastic Four: First Steps, the studio said Tuesday. The Disney-owned studio unveiled the First Steps poster in conjunction with the film's first teaser early Tuesday morning.