At a time when both businesses are under increasing pressure in a more competitive tech environment, Salesforce has finally finalized its long-discussed acquisition of Informatica, reaching a $8 billion deal that analysts say could strengthen its artificial intelligence strategy.

Salesforce says the acquisition will help the San Francisco software company, which provides tools to help businesses manage sales and customer data, ramp up its AI efforts.

Informatica shares gained Tuesday as the artificial intelligence (AI)-based data management software provider finally agreed to be purchased by Salesforce after long negotiations between the tech firms.