PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The head fire blazed across the prairie like a flash fire [contained] and spread amazing heat for half a minute or so. As the ...

Ulta Beauty beat sales and profit expectations for the fourth quarter on Thursday, signaling a robust holiday season as ...

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

Slugging is a beauty trend that hails from Korean beauty wherein an occlusive layer (such as petroleum jelly) is applied ...

Because of new U.S. tariffs on China, you could be seeing an increase in prices at your local beauty supply store.

Tyler Perry's "Beauty in Black," could be headed for Season 2 after the creator sent out a teaser on Instagram.

In celebration of 10 years of this award-winning comic book series, co-creators Marjorie Liu & Sana Takeda reflect upon the ...