Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Comscore has successfully competed and beat Nielsen in multiple areas. In box office measurement, where Comscore is the global standard, we had entered that market after Nielsen, and ultimately ...

WarnerMedia is the latest big U.S. media company to try and create an audience-measurement alternative to the one long provided by Nielsen.

NBCUniversal's ad sales chief threw cold water on a Nielsen plan to revolutionize the way TV audiences are measured in a digital world ...

A recent study performed analysed audience behaviour and measurement systems on the Netflix streaming platform and video on demand service. Their aim was to establish a more reliable audience ...

The Updated Guidelines were built on out-of-home audience measurement guidelines already established by European research trade association ESOMAR in 2009, which helped move the medium to the ...

“The industry is at a unique moment in time as relates to audience measurement,” says McDonald. “With fragmentation of the media marketplace and increasing challenges to accessing the data needed for ...

AUSTIN, Texas, March 27, 2019 /PRNewswire/ -- MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and ...

Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio audience ...

Arbitron says its proposed cross-platform measurement system would provide local and national reports that measure broadcasters, pure-play streamers, on-demand music services and satellite radio.

It might be hard to see why fighting between the likes of comScore, Nieslen, and the IAB can be a good thing, but it is, and here's why. At the very core of this debate lies one very important ...