Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.

Apple has announced updates to the AI models that power its suite of Apple Intelligence features across iOS, macOS, and more. But according to the company's own benchmarks, the models underperform older models from rival tech firms including OpenAI.

Apple announced one important — and immediate — upgrade at WWDC this week, the introduction of support for third-party large language models (LLM), such as ChatGPT from within Xcode. It’s a big step that should benefit developers, accelerating app development.

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

Apple is seen as behind the pack in AI, and the company had a chance to change that perception with its WWDC keynote on Monday. But shares fell, suggesting investors weren't too impressed with what the company previewed.

Apple executives had a tough time explaining how the multi-trillion-dollar tech giant has fallen so far behind the competition in AI.