Singapore’s 60th birthday with a hyperlocal collaboration with MILO, combining two household names to fuel nostalgia and ...

Three stripe fever! Why every single Londoner is wearing Adidas right now - Noticed an uncanny amount of Adidas stripes while ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

Salah and Wirtz Front adidas Campaign Ahead of Liverpool’s New Eraadidas reunites with Liverpool in fresh kit dealLiverpool’s ...

Retro products traditionally pop up every few decades. Now, a post-pandemic world is speeding up the nostalgia cycle.

Let's look at four ways nostalgia can outperform other content strategies in the world of influencer marketing.

"Adidas deceived its customers." Court bans Adidas from making major marketing claim in its ads — here's what you need to know first appeared on The Cool Down.

Nostalgia is strong among basketball fans and sneakerheads. Even shoes that were once panned have slowly become grails in the footwear world. Look no further than Los Angeles Lakers legend Kobe ...

In a spectacular fusion of 1990s nostalgia, sports culture, and iconic sneaker design, ESPN and adidas are dropping the ESPN Top Ten 2000 in a tribute to the golden era of basketball and the ...

Kanye West and Adidas have been in a legal battle following the collapse of their partnership. Adidas is now asking West to return $75 million of marketing funds, per Bloomberg.