AT&T Marketing Exec Encourages CMOs To Quit Being Afraid Of AI. ByJohn Ellett, ... Steve McGaw, AT&T SVP of Corporate Strategy and Development, former CMO AT&T Business Solutions.

AT&T may have just amicably settled a false advertising lawsuit with Sprint over its “5G Evolution” branding, but the company’s apparent marketing strategy here is proving to be a disaster.

Finally, a big marketing lesson from cellphone giant AT&T. As you may know, in the U.S. AT&T have had the iPhone exclusively for the last few years. Seems like that’s coming to an end, and they’ve ...

AT&T?s decision to use tiered pricing for mobile data plans will create fresh opportunities and challenges for mobile marketers, according to a Strategy Analytics report. Tiered pricing will increase ...

If you're still clinging to marketing strategies from two years ago, you're not just behind — you're invisible. Welcome to ...

With a higher LTV, studios can revisit the user acquisition strategies that became untenable after ATT. Although customer acquisition costs (CAC) remain high, the key shift is in the LTV-to-CAC ratio.

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the ...