Welcome to the Heineken Experience. Taste the story of the world's most famous beer. An immersive brand experience that takes you through the story of Heineken. Discover how a Dutch brewery …
Welcome to the Heineken Experience. Taste the story of the world's most famous beer. An immersive brand experience that takes you through the story of Heineken. Discover how a Dutch brewery became the world’s most premium brand of beer.
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Tripadvisor
4.2/5 · 26,303 reviews
5-star
52%
4-star
21%
3-star
10%
2-star
8%
1-star
9%
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May 19, 2025
This was the worst experience that I have ever had/buy. It began with a tour in such a large group that it was impossible to catch up the guide, because he talked so quickly and the people, that it w…Full review by Diana T
May 19, 2025
Really good experience, very good to learn the history of Heineken. Enjoyed the pint pouring at the end of the tour. Would recommend to others.Full review by NorthStar55949958984
May 19, 2025
Good experience to learn the history and to taste the famous and freshest Heineken beer in Amsterdam. A must experience on your visit to Amsterdam.Full review by Dream42922954943
I'm taking my boyfriend to Amsterdam for the first time. I'd like to take him to the Heineken Experience, but my daughter will be with us and is only 16. Is she allowed entrance if she is with her parent?
A:
No, unfortunately for you, it's over 18's only, they treat the whole Experience, as promoting Heineken,so you need to be the legal age.
Hello, We are wanting to visit in July but might be tight on time-do we have to spend the full 1.5 hours doing the tour? Or can we spend less time. Thanks!
A:
Hi! Our Heineken Tour is a self-guided visit which generally takes guests around 1.5 hours, however you are free to go at your own pace :-) If you are pressed for time, we would be …
Hi! Our Heineken Tour is a self-guided visit which generally takes guests around 1.5 hours, however you are free to go at your own pace :-) If you are pressed for time, we would be happy to advise you of our less busy hours during which it can be easier to enjoy the tour in less time - feel free to use our contact form on our website! Cheers! Team Heineken Experience
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Frequently asked questions
Q:
What type of event can be organized at the Heineken Experience?
A:
We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize...
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