AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBIt’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab. AdExchanger provides news, analysis and events dedicated to …
TikTok Wants To Win All The Screens, Not Just Your Smartphone
WEBTuesday, August 13th, 2024 – 1:00 am. SHARE: TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device. It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones,” Dan Page, TikTok’s global head of partnerships, new screens, told AdExchanger.
How TikTok’s Ad Platform Stands After A Half Year Of
WEBMay 11, 2022 · Since then, TikTok has been on a massive ad platform expansion campaign as it tries to both follow in the footsteps of apps like Facebook, Instagram and YouTube, and differentiate itself from the old guard of the billion-strong walled gardens. The app is cranking up supply: TikTok added ads to search feeds earlier this year.
Latest - AdExchanger
WEBBY AdExchanger // October 2nd, 2024. Unlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital landscape, advertising strategies are transforming to meet new challenges around data privacy, AI, and identity.
The Top 10 Programmatic Agencies - AdExchanger
WEBDec 11, 2017 · That said, we recognize IPG’s Cadreon, WPP’s Xaxis, Omnicom’s Accuen, Publicis’ Precision and Dentsu’s Amnet and Accordant have all developed and continue to provide essential programmatic expertise at the holding company level. Here are AdExchanger’s top 10 programmatic agencies, ranked from 10 th to first. 10) PMG: The …
Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality ...
WEBAug 21, 2024 · When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.”. As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline.. And then, just three months …
Programmatic I/O 2024 New York - AdExchanger
WEBSep 23, 2024 · 3:25 PM-4:20 PM: Publishers: Reporting and KPIs For Actionable Insights and Optimizations. 4:20 PM-4:30 PM: Takeaways. Ticket Options: Add to Programmatic I/O Conference Pass: $395. Workshop Only: $595 (Begin Programmatic I/O New York registration and select "Workshop Only" on the second page) Scott Messer. Rev Ops …
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Adalytics Report Challenges Verifiers And Pubs That Claim 100
WEBAug 7, 2024 · A problem of scale. Adalytics Founder Krzysztof Franaszek began digging into these particular media sellers after a large brand’s head of global media requested a review of brand safety standards, he writes in the report’s intro. The brand had been given 100% assurance by its DSP and verification vendors that its placements were suitable.
Scoop: IAB And MRC To Collaborate On Attention Measurement ...
WEBSep 4, 2024 · The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative will kick off this month, and the IAB and MRC expect to …